Optimizing your site for the search engines can be smart, but only if you are smart about it. In this article you will find advice to help people find your website while you avoid issues with search engines.
Be sure that your site is properly coded when you try to utilize SEO on your website to grow traffic. Say you use primarily JavaScript for the content on your site, but you have messy code – indexing it will be difficult for search engine spiders. Flash content cannot be indexed by spiders at all, unless there is a textual description included in it.
If you want your site to achieve high rankings, you must make your content more spider-friendly. Spiders are constantly crawling through your content and pulling your site up based on things like keywords, but they have to know how to navigate your site. Create a site map, which helps spiders to understand which parts of your site are the most important.
Use descriptive title tags to ensure that all search engines will be able to understand your website’s content. However, do not go past sixty characters, as most engines do not even bother displaying anything after that. They will also give less importance to terms at that point.
Site Map
Site maps are perfect for facilitating page indexing by search engines. A site map, or nav bar, will allow visitors to navigate easily to any page on your site, from anywhere on your site. A site map will help rankings, no matter how small the site is.
Don’t duplicate any content on your sites if you want to keep out of a search engine’s spam filter. You may be using duplicated content and aren’t even aware of it. Posting duplicate content can result in the search engines viewing your site as spammy.
You might consider trying podcasts. Podcasts are audio or visual content, can be streamed live, and contain information in which the customer is interested. Podcasts are popular, and a lot of people are doing this. All you need is a video camera. Description of your podcast may then appear in search engines.
Using captions on your site is a great way to optimize it. Captions with rich keyword descriptions for these articles and images is going to help you increase your site visibility.
Free Publicity
Get listed for free with Google and Yahoo! to increase your publicity. These listings provide your website with free publicity, and should increase your website’s traffic. You should never turn your back on an opportunity for free publicity.
Educate yourself on the different aspects of SEO, but be careful in trying to do too much at once. Trying to learn everything all at once is impossible, and will cause you a lot of stress. Chose a technique that looks like it will work for you, and look into that as much possible. Once you have learned one technique fully, you can then start working on a different one.
As previously stated, there are effective and ineffective methods to employ SEO. The aforementioned tips should help you make the most out of search engine optimization.